Google Ads management

Anyone can switch a campaign on. A specialist decides which searches are worth paying for and which are burning your budget. That means negative keyword lists, match types chosen on purpose, ad groups tight enough that the ad matches the search, and landing pages that carry the promise through. Most accounts we take over are losing 30 to 50 percent of spend to searches the business would never want to pay for.

Search campaigns catch people who are already looking for what you sell, which is where the money usually is for a small business. Performance Max reaches further but needs tight audience signals and clean conversion data or it spends your budget on the wrong people. Remarketing brings back the visitors who left without enquiring, and it is normally the cheapest conversion in the account.

Before we touch bids we make sure the account counts the right things. A form submission is a conversion. A page view is not. We set up Google Tag Manager, filter out spam and duplicate submissions, and connect the data so you can see which keyword produced which enquiry rather than which one produced a click.

Ads buy you position today, SEO earns it over time. Running both means the search data from your campaigns tells you exactly which keywords convert, and that decides which pages are worth building for organic. Clients who run both usually cut their cost per enquiry within a few months because the paid budget stops carrying terms the site now ranks for on its own.

Management is $497 per month for accounts spending up to $5,000, and 12 percent of spend above that. Your ad budget is paid directly to Google and stays yours. There is no setup fee if you sign up for three months, and no long contract after that: you can stop with 30 days notice and the account stays in your name.