Letter C

Cost per acquisition

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What one new customer costs you in marketing spend. The number that decides whether any of it is working.

Core Web Vitals

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Google's three measurements of how fast and stable a page feels to a real visitor.

Conversion

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A visitor doing the thing you wanted: sending the form, calling, or booking. Not a page view.

Cost per click

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What you pay each time somebody clicks your ad. Set by auction, not by a fixed price list.