Google Ads agency New York

Anyone can switch a campaign on. A specialist decides which searches are worth paying for and which are burning your budget. That means negative keyword lists, match types chosen on purpose, ad groups tight enough that the ad matches the search, and landing pages that carry the promise through. Most accounts we take over are losing 30 to 50 percent of spend to searches the business would never want to pay for.

Search campaigns catch people who are already looking for what you sell, which is where the money usually is for a small business. Performance Max reaches further but needs tight audience signals and clean conversion data or it spends your budget on the wrong people. Remarketing brings back the visitors who left without enquiring, and it is normally the cheapest conversion in the account.

Before we touch bids we make sure the account counts the right things. A form submission is a conversion. A page view is not. We set up Google Tag Manager, filter out spam and duplicate submissions, and connect the data so you can see which keyword produced which enquiry rather than which one produced a click.

Ads buy you position today, SEO earns it over time. Running both means the search data from your campaigns tells you exactly which keywords convert, and that decides which pages are worth building for organic. Clients who run both usually cut their cost per enquiry within a few months because the paid budget stops carrying terms the site now ranks for on its own.

The three labels describe the same work at different scale. A freelancer is the cheapest option and works while the account is simple. Holidays and sick weeks then become your problem too. A Google Ads consultant usually audits, advises and hands the work back. That suits a business with someone in-house to run the day to day. An agency builds, watches and reports, and keeps the account covered when one person is away.

For most small businesses in NYC the label matters less than three answers, in writing, before anything starts. Who owns the account? What is the fixed fee? And which single number will you both be judged on? We put all three in the proposal. Our guide to hiring a Google Ads consultant in NYC compares the three properly, including what to ask on the first call.

Nothing about your account changed. Google renamed AdWords to Google Ads on 24 July 2018. The campaigns, the billing and the login stayed exactly the same. Only the address moved, from adwords.google.com to ads.google.com. People still search for AdWords management, an AdWords service in New York or AdWords agencies, and older guides still use the old name. So if someone handed you an “AdWords account”, it is a Google Ads account with a dated label on it.

What did change is how much of the buying Google now automates. Smart Bidding and Performance Max set many of the bids for you. That makes accurate conversion measurement more important than ever, not less. Feed the system the wrong signal and it will optimize towards it perfectly. Our Google AdWords guide for New York covers the practical differences.

Management is a routine, not a favor you have to keep asking for. Some call it PPC management, others search engine marketing — the routine is the same: search terms read line by line, bids moved toward the campaigns producing enquiries, ad copy tested one variable at a time, and one page of reporting that names the cost per enquiry. What each step involves week by week, and how to judge the work at 30, 60 and 90 days, is set out in our checklist for judging an ads manager. If an account is already running and quietly burning money, start with clicks but no calls.

Location targeting is where local accounts leak the most money. By default your ads can reach people who are merely interested in New York, not standing in it. Google’s own location targeting options separate presence from interest. That single setting can cost half a small budget.

So we target the areas that actually produce work for you. Then we report by borough, so you can see which ones pay for themselves. There are dedicated pages for Google Ads in Manhattan and Google Ads in Brooklyn. The wider coverage across Manhattan, Queens, the Bronx and the rest of the city sits on our New York page.

Not because of where it is. The map listings for that search are Business Profiles. Google ranks those profiles mainly on relevance, distance from you and prominence. That ranking reflects the profile, where the agency is and how established it is, not how it runs an account.

Our Google Ads work covers all of New York City. Every edit to your campaigns is made inside your Google Ads account. The account’s change history records each change and when it was made, which can be reviewed from anywhere.

Distance does matter between you and your customers. Say someone a few blocks away searches for a nearby electrician. Google states that no one can pay to rank higher in its local results. A Search ad is a paid way onto that same page. Your place in the unpaid listings depends on your Business Profile. A field-by-field walkthrough is in our article on optimizing a Google Business Profile in NYC.

Would you rather discuss your ads face to face? You can sit down with us at our office, listed below. Email us first so we can agree on a time.

Morneto
1178 Broadway, 3rd Floor, Suite 663, New York, NY 10001
support@morneto.com

Management is $497 per month for accounts spending up to $5,000, and 12 percent of spend above that. Your ad budget is paid directly to Google and stays yours. There is no long contract: management runs month to month, you can stop with 30 days notice, and the account stays in your name.

If you are comparing quotes, agency pricing explained shows what a percentage-of-spend model does to an agency’s incentives, and a Google Ads budget for a small business sets a realistic starting figure for New York.